Hành trình đưa nước rửa tay đi Mỹ của ông chủ Mỹ Hảo
Hao new US strategy
Just stick at home, competing with foreign brands, Hao has enhanced penetration of potential export markets.
It's long-term strategy, and plan for each year, each region was American leadership is good flexibility to change to suit the actual conditions. Few people know that the driver was steady ship - Luong Van Vinh, general director Hao has started his business since 18 years and has seen "waves".
Recently, rumors Hao sold its shares to a consortium made headlines in the business world. Despite rumors, but also shows the public's concern for the "fate" of the American brand Hao dishwashing liquid before the fierce competition from foreign...
Mr. Vinh does not sell because they want to leave to their children and want to keep the inheritance of the company brand in Vietnam. According to him, if everyone is selling, the market of Vietnam will soon clean ball now ....
American CEO Hao; Mr. Luong Van Vinh: 10-year-old school as incense, 16 years old selling bicycle parts sidewalk, 17-year-old grocer walk ... after 30 years rolling marketplace ...
Refusing a huge price to personally go marketing every bottle of dishwashing liquid, Mr. Luong Van Vinh, general director of JSC Hao confirmed cosmetics fierce determination about branding your Vietnam.
Do not agree to sell the company for Unilever, owner of My Hao chose difficult: finding a niche to survive alongside stronger opponents multiplied.
And practical experience has shown that, not cosmetic product put on the market when advertising on rumbling, "rated compensation, rated stuffed" by pre-crisis communication strategy is able to "kill "rivals to gain market share. In fact, Vietnamese enterprises have lesser capital, not enough aggressive product promotion, but they have a private entrance with direct access by consumers to be successful. This experience can be recorded from cosmetics brand Hao.
There are no campaign "bombing" advertising, no change designs as often as opponents, My Hao in the hands of only the fierce determination of the captain Luong Van Vinh. Maybe so, but "ship" is facing an arduous journey.